Moneybomb Totally Explained

Everything about Moneybomb totally explained

Moneybomb (money bomb, money-bomb, fundraising bomb) is a neologism coined in 2007 to describe a grassroots fundraising effort over a brief fixed time period, usually to support a candidate for election by dramatically increasing, concentrating, and publicizing fundraising activity during a specific hour or day. The term was first applied to a supporter-led fundraiser on behalf of presidential candidate Ron Paul, in which context the Mercury News described a moneybomb as being "a one-day fundraising frenzy". The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube, Myspace, Meetup, and online forums. In the case of lesser-known candidates it's also intended to generate significant free mass media coverage the candidate would otherwise not receive. Moneybombs have been used for grassroots fundraising and viral activism over the Internet by several 2008 presidential candidates in the United States.

History

Origin

The phrase "money bomb" has had other usages in the past, but the coinage of "moneybomb" or "money bomb" to describe a coordinated mass donation drive for a political candidate came to prominence in 2007, during the campaign of American presidential candidate Ron Paul. is said to have coined the usage of "moneybomb" for such an event. Elder registered the new YouTube identity "RonPaulMoneyBomb" at YouTube on October 14 2007, and active-duty service member Eric Nordstrom registered the dotcom domain on October 16, which claims to be the first moneybomb site. and organized by Trevor Lyman took place on November 5 2007, Guy Fawkes Day. The fundraising drive raised over $4.2 million in one day, making it at that time the largest one-day Internet political fundraiser ever, and was backed largely by new or disaffected voters. After this, news media such as CNN began widely reporting the term "money bomb" to refer to the event. The term has also been used as a verb and apparently arose from analogy with the neologism "googlebomb".

Expansion

Multiple other similar events were and are continuing to be scheduled for several of the 2008 presidential candidates, generally in coordination with a historical date. Imagery in the November 5 fundraiser drew on the history of the revolutionary Guy Fawkes, the film V for Vendetta, and the traditional rhyme celebrating Fawkes's plot being foiled. Unofficial drives in support of Fred Thompson, Barack Obama, John McCain, and Dennis Kucinich Neither the campaign nor the site released contemporaneous fundraising results after the fundraiser. Kucinich's supporters organized a drive on December 15, in honor of the Bill of Rights adoption. Murray Sabrin, New Jersey candidate for U.S. Senate, also repeatedly brought the moneybomb concept to his own race, as well as John Forsythe, candidate for New Hampshire's 1st congressional district.
No fundraising drives for any campaign matched the success of the Fawkes bomb until December 16, when the moneybomb on the Boston Tea Party's anniversary, organized entirely by online volunteers, ($6 million in approved credit card receipts), from 58,407 individual contributors to Paul's campaign. This broke the November 5 record, as well as the 2004 one-day political fundraising record of John Kerry, indicating it was the largest single-day fundraiser of any kind in U.S. presidential campaign history. Professor Anthony J. Corrado, a campaign finance expert, found the event "extraordinary ... What [Paul] has done is establish himself as a major candidate, and he's no longer a fringe voice."

Effectiveness

[[Image:MoneybombFlag.jpg|thumb|Moneybomb advertising often makes use of inverted political messages,
   A 2006 Federal Election Commission ruling, exempting most Internet activity from campaign finance rules, created the loophole for moneybombs, according to Paul Ryan, a lawyer at the nonprofit Campaign Legal Center: "It's difficult to imagine any threat of corruption posed by an activist sitting at home trying to talk people into making small donations directly to a candidate's campaign .... These small donors are a good thing for the system .... This is the classic example of the modern soapbox."
   Campaign finance analyst Leslie Wayne regarded the YouTube and viral campaigning associated with moneybombs as an unexpected new trend in campaign finance. Wayne found the November 5 event a remarkable success because "the Paul campaign never even asked donors for the money. A grassroots group of Paul supporters, via the Internet, all decided to have a one-day online fund-raiser for Dr. Paul." RealClearPolitics considered Paul's two largest moneybombs to be one of the five moments that changed the 2007 GOP race, and the "incredibly successful" November 5 moneybomb was awarded a Golden Dot as "Technology Impact Moment of the Year" at the 2008 Politics Online Conference.
   The link between moneybombs and polling results is unclear.

Single-day fundraising comparisons

In 2000, after beating George W. Bush in the New Hampshire Republican primary, John McCain raised $1 million online in 24 hours.
   On January 8 2007, a one-day call center organized by Mitt Romney raised $3,143,404 in donations ($6.5 million including both donations and pledges).
   An anonymous Republican fundraising strategist found a close comparison between moneybombs and smaller Daily Kos fundraising pushes, and looked forward the possibility of "efforts to replicate this performance".
   In November 2007, the New York Times and the Associated Press stated that the one-day fundraising record among 2008 presidential candidates was held by Hillary Clinton for raising $6.2 million on June 30 2007. Other sources awarded Paul the one-day record for the December 16 event, while the Times and AP didn't mention Clinton's total in their December coverage.
   On February 5-6, 2008, in the aftermath of the Super Tuesday primaries, Barack Obama raised at least $3 million from 7 p.m. to 7 p.m. EST.

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